Thousands of tons of food, clothing and school supplies collected for those in need… dozens of homes built for poor families… tens of thousands of volunteer hours to educate children… countless pints of blood collected for hospitals… tens of millions of dollars raised through telethons on behalf of worthy local and national causes… and the annual contribution of hours upon hours of high-impact airtime for public-service announcements to keep families informed, for the betterment of their health, education and welfare.
These are just some of the results of the collective multi-year efforts of Hearst employees, strongly committed to their local communities.
For generations, Hearst stations, in keeping with our corporate values, have taken a leadership role in local community service. We believe our involvement in and commitment to the health and vitality of our communities contribute to a trusted and enduring relationship with our viewers.
This commitment is at the core not only of our service to viewers, but to advertisers and marketing partners as well. Just as our communities look to our stations for the most comprehensive local and national news, weather and sports coverage - on-air and online -- and the most popular network entertainment programs as well as syndicated shows, so too do our constituents look to our stations and our people for their leadership in local and regional public service.
Among the many ways Hearst Television stations serve their communities is their commitment of substantial airtime
to important public service announcements (PSAs). Please view a sampling of our PSAs including those for "Project Roadblock,"
developed by the Ad Council and the Television Bureau of Advertising (TVB), for which Hearst received an Ad Council
Silver Bell Award.
