Suzanne Grethen, who served with Hearst Television stations since 1993, was promoted to Vice President, Promotion & Marketing for Hearst Television in May 2011. Her previous post was at WESH-TV, Hearst's Orlando NBC affiliate, where since 2000 she served as that station's Creative Services Director.
While at WESH-TV, Grethen developed successful integrated marketing campaigns that reached local consumers through traditional and emerging social media platforms. She also contributed to group promotion, brand-building and graphics packaging initiatives for other Hearst stations. Prior to moving to WESH-TV in 2000, Grethen served for seven years at WISN-TV, the Hearst ABC affiliate serving Milwaukee, first as Director of On-Air Promotion and later as Creative Services Director. Previously, she served as Director of Advertising and Promotion at Burnham Broadcasting's WLUK-TV in Green Bay and, before that, she was Director of Promotion and Public Service at Tak Communications' WXOW-TV in La Crosse.
An Iowa native, she holds a BA in Mass Communications from the University of Wisconsin at La Crosse.
